Know your real profit
Shopify shows revenue. Ad platforms show ROAS. Neither shows profit. Profit Tracker connects everything and calculates your true net margin — automatically.
Revenue is vanity. Profit is sanity.
6 KPIs, profit trend charts, ad spend breakdown by platform, cost decomposition, and a P&L summary — all in one view.
| Order | Date | Revenue | COGS | Shipping | Fees | Gross Profit | Margin |
|---|---|---|---|---|---|---|---|
| #4281 | Mar 6 | $142.00 | −$38.50 | −$5.30 | −$4.42 | $93.78 | 66.0% |
| #4280 | Mar 6 | $89.00 | −$24.20 | −$5.30 | −$2.88 | $56.62 | 63.6% |
| #4279 | Mar 5 | $215.00 | −$72.40 | −$5.30 | −$6.54 | $130.76 | 60.8% |
| #4278 | Mar 5 | $67.00 | −$28.90 | −$5.30 | −$2.24 | $30.56 | 45.6% |
| #4277 | Mar 4 | $178.00 | −$48.10 | −$5.30 | −$5.46 | $119.14 | 66.9% |
Profitable in the US. Bleeding in Australia.
Revenue by country means nothing without costs. Profit Tracker breaks down revenue, ad spend, ROAS, shipping, and net profit per market — so you stop spending where you're losing money.
| Country | Revenue | Ad Spend | ROAS | Net Profit | Margin |
|---|---|---|---|---|---|
| 🇺🇸 United States | $22,480 | $4,120 | 5.5x | $9,840 | 43.8% |
| 🇬🇧 United Kingdom | $8,920 | $1,680 | 5.3x | $3,210 | 36.0% |
| 🇨🇦 Canada | $5,440 | $890 | 6.1x | $2,180 | 40.1% |
| 🇩🇪 Germany | $4,210 | $1,240 | 3.4x | $380 | 9.0% |
| 🇦🇺 Australia | $3,680 | $1,420 | 2.6x | −$240 | −6.5% |
| 🇫🇷 France | $2,510 | $1,050 | 2.4x | −$430 | −17.1% |
The numbers Shopify doesn't show you.
Every cost accounted for. Every order analyzed. Every ad dollar traced back to profit.
Real-Time Profit Dashboard
6 KPIs (Revenue, Ad Spend, AOV, Gross Margin, Net Margin, Net Profit), profit trend charts, ad spend breakdown by platform, cost decomposition, and a P&L summary — all updated in real time. Filter by date range (yesterday, 7d, 30d, this month, custom) and by country.
Order-Level Profitability
Every order shows Revenue, COGS, Shipping, Gateway Fee, Gross Profit, and Margin %. Sortable table with customizable columns. Know exactly which orders make money.
Monthly P&L
Full profit & loss statement month by month with YTD totals. Revenue → Refunds → COGS → Shipping → Gateway Fees = Gross Profit → Ad Spend = Net Profit. Year-over-year comparison.
Country Analytics
Revenue, orders, AOV, and ROAS by country. Ad spend breakdown by platform per market. Instantly see which countries are actually profitable.
Store Analytics
AOV, Conversion Rate, Revenue Per Visitor. Dual-axis time chart with period comparison. Track store health alongside profitability.
Marketing & UTM Attribution
tCPA, tROAS, Total Ad Spend, and Blended ROAS at a glance. Performance per platform (Meta, Google, TikTok, Pinterest) with spend, ROAS, and CPA. Full UTM attribution table: source, medium, campaign with revenue, orders, AOV, profit, and margin. Click any source to drill down into individual campaigns.
Refund Tracking
Total refunds, average amount, refund rate. Time chart, breakdown by country, and detailed table per refund. Understand the real cost of returns.
A real P&L — not a spreadsheet
Month-by-month profit and loss statement with year totals and year-over-year comparison. Every line item deducted automatically.
Connect your ads. See real ROAS.
One-click OAuth connection to every major ad platform. Auto-sync every 6 hours plus manual sync on demand. Daily spend by country and campaign.
Meta Ads
Facebook & Instagram
Sync spend, impressions, clicks, and conversions from all your Facebook and Instagram campaigns. Broken down by campaign, ad set, and individual ad — with daily spend per country.
Google Ads
Search, Shopping, Display, YouTube
Pull spend data from Search, Shopping, Display, Performance Max, and YouTube campaigns. Automatically mapped to your Shopify orders so you see the real profit behind every ad dollar.
TikTok Ads
In-Feed, TopView, Spark Ads
Connect your TikTok Ads Manager and pull daily spend by campaign. See which TikTok creatives actually drive profitable orders — not just clicks and views.
Pinterest Ads
Promoted Pins & Shopping
Sync your Pinterest ad spend automatically. Promoted Pins and shopping campaigns mapped to real orders and profit — so you know if Pinterest is actually driving ROI for your brand.
Every cost. Automatically deducted.
Configure once. Profit Tracker applies costs to every order, every day, without you touching a spreadsheet.
Gateway Fees
Percentage + fixed fee per gateway. Automatically detects which payment gateways your store uses.
Shipping Costs
Cost per order + picking cost per item. Set defaults for all countries, then override for specific markets.
Simple, transparent pricing
Start free. Scale as you grow. All plans billed through Shopify.
All plans include 14-day free trial
Stop guessing margins. Start knowing.
Connect your Shopify store and ad accounts in under 5 minutes. See your real profit today.